Field notes on getting clinics found — and booked.
Practical marketing guidance for acupuncture clinic owners, written by the team actually running the campaigns.
Google Ads for Acupuncture Clinics: The Complete Guide
Everything we've learned running Google Ads for acupuncture clinics, in one place — how it works, campaign structure, and where clinics leave money on the table.
Read article →How Much Should an Acupuncture Clinic Spend on Marketing?
There's no universal "right" marketing budget for an acupuncture clinic — but there is a right way to calculate yours.
Read article →Why "Just Boost the Post" Doesn't Work for Clinics
Boosting a Facebook post feels like marketing. For most acupuncture clinics it produces likes — not booked appointments. Here's the difference.
Read article →5 Signs Your Acupuncture Clinic Website Is Quietly Losing Patients
Traffic can look healthy while your booking rate quietly falls apart. These are the patterns we check first on every audit.
Read article →How to Read a Google Ads Report Like a Marketer, Not a Client
Impressions and clicks are noise. Here are the four numbers that actually tell you whether your ad spend is working.
Read article →The Real Cost of Running a Referral-Only Acupuncture Practice
Word of mouth feels free. Once you account for the empty weeks it costs you, it rarely is — here's how to actually run the numbers.
Read article →Google Ads vs. SEO for Acupuncture Clinics: Which Should You Do First?
SEO and Google Ads solve different problems for a clinic. Here's how to think about which one actually deserves your first dollar.
Read article →The Best Google Ads Keywords for Acupuncture Clinics
Which search terms actually turn into booked patients, and the negative keywords that quietly drain budget for most clinics.
Read article →How to Write Google Ads That Get Acupuncture Patients to Click
The ad copy patterns that actually earn clicks — and the generic phrasing that quietly gets ignored.
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